World’s First Genesis Studio Opens in Hanam, South Korea

September 5, 2016 – Genesis, the luxury automotive brand, will open its first dedicated brand space inside a newly built cultural complex ‘Starfield’ in Hanam, 30km east of Seoul on September 9. The Genesis Studio embodies the brand directions of Genesis and its core characteristics. Being located in the high traffic area, the space is expected to attract lots of visitors, evoking their curiosity around the brand.

“We are very excited to open the Genesis brand’s first dedicated brand space, Genesis Studio. Visitors can easily drop by the Studio, and get a chance to know about Genesis. This space, located in a busy area, will serve to introduce our brand, and to raise visitors’ curiosity around it. We have also developed diverse concepts of brand spaces that fit for different objectives, so you will see more exciting brand spaces to come in the near future,” said Manfred Fitzgerald, Head of the Genesis brand.

As a design-focused brand, Genesis focuses on making the space embrace the brand’s unique design directions. Located on the second floor of the complex, the Genesis Studio will host the range-topping G90 limousine, G80, and G80 Sport. In particular, visitors can have an opportunity to experience the G80 Sport ahead of its official launch scheduled later this year in Korea.

Read more at http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWS_160905_3.html?selx2=