News & Notice

Title Hyundai Motor Becomes Official Sponsor of the Festival International de Jazz de Montréal (01/14/2016)
Date Jan 21, 2016

Hyundai Motor Becomes Official Sponsor of the Festival International de Jazz de Montréal

Hyundai spokesperson in Quebec, Guillaume Lemay-Thivierge, and Don Romano, President and CEO of Hyundai Auto Canada Corp. play some jazz at the Montreal Auto Show to celebrate Hyundai’s sponsorship of the Festival International de Jazz de Montreal. (CNW Group/Hyundai Auto Canada Corp.)

  • Hyundai Motor engages in another major, global arts sponsorship
  • Sponsoring the jazz festival extends the company's commitment to providing better access to experiencing art

  • MONTREAL, Jan. 14, 2016 /CNW/ - Hyundai Motor Company announced today that it is now an official sponsor of the 37th Festival International de Jazz de Montréal hosted by TD Canada Trust in collaboration with Rio Tinto Group. As the only sponsor from the automotive industry, Hyundai Motor will engage with millions of Canadians and international tourists taking part in the festival held from June 29 to July 9, 2016.

    "The Festival International de Jazz de Montréal is a world-class destination for music lovers and Hyundai Motor is proud to be a part of it," said Don Romano, President and CEO of Hyundai Auto Canada Corp. "Music, and especially jazz, is truly an inspirational form of art. For both the musicians and the audience, jazz is an interactive, creative and emotional experience, which is also what Hyundai Motor is dedicated to providing its customers."

    As part of the sponsorship, Hyundai Motor will be the exclusive host to one of the concert stages that will provide performances free-of-charge to visitors. A Hyundai VIP Lounge will also be set-up near the main stage for hosting events every evening. The company will have three product displays in high-traffic areas of the festival. These display booths will also be a platform for people to interact with one another and enjoy the vibe of the festival. Hyundai Motor will also be providing an official vehicle fleet to assist organizers during the festival.

    "Hyundai is one of the world's largest and most respected automotive brands, making it an ideal partner for the Festival," said Michelle Régnier, Vice President of Sponsorship for the Festival International de Jazz de Montréal. "Hyundai vehicles have won numerous international design awards, demonstrating the passion and creativity of its designers and engineers. This perfectly coincides with the spirit of the Festival and the millions of people that come to enjoy the music."

    As the world's largest jazz festival, the Festival International de Jazz de Montréal has been synonymous with a passion for music for over three decades. Every year, Montréal welcomes global music fans for 10 days of jazz celebration, where fans of all types of jazz-related music rub shoulders with aficionados of the genre. The Festival hosts some 30 countries, 3,000 musicians and public entertainers, 1,000 concerts and activities with two-thirds offer entry free-of-charge in 15 concert halls and eight outdoor stages. Throughout the festival, more than 2 million people visit to the heart of Montreal's downtown to revel in the best jazz the world has to offer.

    In addition, Hyundai Motor has been constantly expanding arts and cultural partnerships in the visual arts field with global art museums. For example, the company has also initiated partnerships with the National Museum of Modern and Contemporary Art Korea (MMCA), the Los Angeles County Museum of Art (LACMA), Tate Modern in London, England, and Bloomberg to offer better access to experiencing art. With MMCA, the decade long exhibition series "MMCA Hyundai Motor Series" offers a platform for established Korean artists with the aim to recognize and globally promote their true potential.  At Tate Modern, Hyundai Motor has built an 11 year partnership to unfold site-specific art installations in the Turbine Hall, the heart of the Tate Modern museum. At the Los Angeles County Museum of Art, The Hyundai Project explores two significant fields - Art + Technology and Korean Art Scholarship - through acquisitions, exhibitions, and publications. In collaboration with Bloomberg, the company launched the TV series Brilliant Ideas which profiles contemporary artists to share ground breaking ideas to the international audience. Hyundai Motor will continue its support for the global art communities with a strong belief in the need to enable creative experiences in all areas of the world.


    Previous The Book of Genesis: How Hyundai plans to do luxury (01/04/2016)
    Next Hyundai's "First Date" Super Bowl 50 Spot Wins USA TODAY ad meter (02/08/2016)

    Please share this post via SNS.

    When you click on an icon, it links to its relevant SNS login page.